Why Mobile?
Sell Faster:
- Match your vehicle inventory to the right buyers anytime, wherever they are
- Give buyer’s more opportunities to view your inventory at the moment they’re interested
Make your offline advertising work harder:
- Let buyers “see more” on their mobile phones directly from signs and print ads
- Generate more leads and make print response rates more measurable
The mobile information revolution means your dealership and your vehicle inventory can reach buyers anytime and anywhere. With the explosion of mobile email, text messaging, and mobile Web browsing; cell phones are no longer just for making voice calls. They’ve become a full-fledged, 2-way mobile marketing channel.
Gumiyo opens this channel to your dealership with it’s GumiyoPRO Elite SMS
marketing services. You’re outfitted with a custom Mobile Showroom and Go Code™ keyword that can be advertised anywhere including your window labels, on-lot
advertising, or print ads. Buyers "text" your Go Code and even VINs or Stock Numbers to the Gumiyo system in order to view your media-rich mobile showroom and vehicle listings right on their mobile phones.
Imagine! Your static billboards, newspaper ads, and on-lot advertising become
interactive and more powerful by letting customers respond immediately to what they see. No longer do they have to remember a Web address and wait until they’re in front of a computer. In fact, you’ll generate more leads and increase measurable response rates directly from any printed advertising.
What the experts say
Over 50% of the 262 million U.S. mobile phone subscribers have Mobile Internet access and 75% have text messaging capabilities.
— InsightExpress, September 2007
There were over 28 billion text-messages sent in June 2007. Almost 1 billion per day!
— CTIA Wireless Association
Daily usage of text-messaging and mobile browsing is growing fastest among 25-54 year olds with over 40% of them using text-messaging daily.
— InsightExpress, September 2007
"The development of the mobile web gives your business the opportunity to extend its reach through an additional marketing channel. People carry their mobile phones everywhere and are depending on them more and more for answering questions and accomplishing tasks."
— Red Door Interactive's Paul Bruemmer, iMedia Connection, December 2007
Due to the sense of immediacy and relevancy, SMS text-message campaigns can result in response rates of up to 10%.
—International Data Corporation
